The future of
brand
differentiation
is human.
Retail doesn't have a traffic problem.
It has a human conversion problem.
We build future-ready human performance infrastructure through your existing teams - translating business ambition into consistent
in-market execution.
25+ years scaling global retail capability across emerging markets.
Transforming business ambition into in-market execution by bridging capability with consumer reality
Our Vision
A future where human capability is the competitive advantage behind brand equity, conversion and consumer loyalty.
Our Mission
To translate business ambition into profitable market share by aligning strategy, capability, and execution at scale.
Our Partners
We partner with founders,
senior leaders and their teams,
to scale brands in high-growth markets by building and embedding capability, while safeguarding brand equity for sustainable commercial growth.
PURPOSE • EXPERTISE • LOYALTY
Our Scope
Aligning strategy, capability and executional excellence
Business Vision, Ambition & Growth
Brand ambition is won or lost at the point of sale. As automation accelerates scale, we work with senior leaders to translate long-term goals into consistent in-market execution, strengthening human capability to activate commercial levers that drive sustainable growth.
Talent & Team Formation
We design human performance infrastructure aligned to brand goals. While automation drives efficiency, human capability creates distinction. We build talent systems that increase engagement, strengthen retention and ensure people investment compounds.
Learning Effectiveness & Capability Building
We move beyond traditional training to build capability that compounds. We embed brand DNA into behaviours, coaching and daily execution - ensuring what is communicated digitally is understood, articulated and brought to life consistently in-store.
Retail & Commercial Acceleration
We transform retail from transactional to performance-led. As digital channels shape expectation, we strengthen frontline capability to bridge online perception with in-store experience -
elevating engagement, increasing conversion and reinforcing brand differentiation.
Performance Culture & Executional Excellence
We embed performance cultures where standards are owned, not managed. Automation enables consistency, but human leadership drives accountability, judgement and ownership - ensuring disciplined execution and sustained high performance across teams.
Implementation
Support Systems
We build the infrastructure that sustains results. By combining structured systems with human accountability, we embed execution into the business - ensuring capability continues to perform, adapt and scale alongside evolving technologies and market demands.
Our Capabilities
Brand Equity
& Market Share
Deep Cosmetics & Beauty Retail Expertise
Accelerating Growth in Emerging Markets
Distributor Portfolio Performance Alignment
Bridging Digital Strategy with Physical Experience
People Strategy that Protects Brand Equity
People-Led Go-to-Market Execution
Brand Experience
& Productivity
Capability frameworks that Drive Productivity
Branded Blended Learning Programmes
Commercial Leadership that Delivers Results
Service & Client Experience Design
Branded Recruitment & Onboarding Criteria
People Engagement & Motivation Frameworks
Profitability
& Execution
Door Performance Acceleration & Turnaround
Retail Performance Diagnostics
Executional Excellence Frameworks
KPI Alignment & Performance Tracking
Cost of Turnover & Productivity Modelling
Product Portfolio Analysis & Acceleration
Most organisations have a clear vision. What often derails that vision is the gap between strategy and in-market capability. A brand promise is ultimately delivered - or lost - in the final interaction.
Bloom Consulting exists because great brands are built by people. After 25 years in global cosmetics retail, Bloom was founded to reinforce the importance of team capability, culture, and executional excellence in shaping meaningful consumer engagement.
As AI and automation accelerate omni-channel retail, the consumer journey is becoming faster, more efficient, and increasingly personalised. At the same time, consumers are seeking experiences that feel personal, considered, and emotionally engaging.
Through deep experience driving growth across EMEA, building people-led go-to-market strategies, and navigating complex markets, one truth remains clear, the difference between a good brand and a great one is a capable, engaged, and energised workforce.
Bloom believes the future of brand differentiation is human - where human capability will matter more than ever, alongside technological advancement.
Because ultimately, human engagement is what sustains brand performance.
Bloom Empowerment Consulting partners with founders, senior leaders and distributors across EMEA to strengthen the human performance infrastructure behind sustainable commercial growth.
We work across direct-to-consumer, retail and distribution-led businesses - from fast-moving goods to high-end luxury - aligning strategy, capability and execution so brand ambition translates into consistent in-market performance.
In an increasingly automated world, we believe competitive advantage sits within human capability. Bloom helps organisations design, strengthen and embed the leadership, culture and execution standards that protect brand equity, accelerate productivity and drive profitable growth across markets.
Grounded in a people-first, consumer-centric philosophy, we ensure internal capability mirrors external brand promise - so performance compounds, loyalty deepens and expansion happens without dilution.
Our Differentiation
In an automated world, human capability is the ultimate competitive advantage
Human-Capabilities, not systems
People deliver performance at the point of execution.
Systems enable scale. Humans create performance.
Emotional Intelligence Culture
Execution improves when engagement is genuine.
A competitive advantage in the age of automation.
Enterprise-Wide Alignment
We align strategy, leadership and teams
Breaking down silos to unlock cohesive performance.
Challenging outdated execution models
Modernising leadership, learning and retail excellence
to accelerate human performance.
Brand Alignment & Execution
We embed brand DNA into everyday behaviour.
External consumer experience reflects internal culture.
Founders Story
Cheryl Laskey is the Founder & CEO of Bloom Empowerment Consulting, with over 25 years shaping global beauty, retail excellence, and people-led commercial performance across the UK, EMEA, and Emerging Markets.
She spent more than two decades at the forefront of one of the world’s most iconic cosmetics brands, contributing to its international growth, cultural influence, and retail evolution.
She led talent acquisition and capability development to fuel rapid expansion across Emerging Markets, influencing how beauty was created, taught, sold, and experienced at scale.
Cheryl was part of a movement that built not just a brand, but an industry - pioneering innovation, building communities, and inspiring a generation of artists to believe in more than just makeup: a philosophy, a culture, and a career.
Through years spent inside high-growth retail environments, Cheryl developed a deep understanding of the relationship between human capability, conversion, and commercial performance. She believes the future of physical retail will be defined by how effectively brands maximise human connection, customer experience, and execution within increasingly competitive consumer environments.
As consumer behaviour continues to evolve, Cheryl believes a double generation of growth - Gen Z and Gen Alpha - is driving renewed demand for emotionally engaging, experience-led retail spaces that work seamlessly alongside automation and digital influence.
Her work focuses on helping organisations strengthen the value of physical retail by transforming existing teams into future-ready performance infrastructure.
Today, Cheryl brings that same legacy of innovation, purpose, and people-first leadership to Bloom Empowerment Consulting, working alongside trusted business partners and collaborators to deliver meaningful commercial and cultural impact.
Bloom was built on the belief that purpose, expertise, and loyalty are the cornerstones of sustainable business success.
Cheryl’s consulting model bridges strategy with human insight - helping brands strengthen conversion, customer experience, employee capability, and executional consistency through emotionally intelligent leadership, cultural transformation, and future-ready human performance systems.
Through Bloom Empowerment Consulting, Cheryl and her partners continue to champion environments where confidence, connection, and capability fuel loyalty, differentiation, and sustainable growth.
Her work supports organisations in future-proofing collaboration, maximising retail productivity, building high-capacity cultures, and creating empowered ecosystems where people, brands, and automation thrive together.
'I have experienced
first-hand the power of a workforce united by clear purpose, invested expertise, and loyalty to brand identity. When people feel genuinely valued and empowered, they protect, defend and elevate brand equity and commercial performance beyond all expectation'.
Cheryl Laskey
Founder & CEO
Bloom Empowerment Consulting
Industry Insights
Talent Reality
High talent turnover is tightening talent pools and increasing hiring costs.
Low calibre talent weakens execution and erodes brand equity and profitability.
Organisational restructures are reducing team bandwidth, requiring companies to achieve more through stronger capability, not larger teams.
Sustainable performance depends less on headcount — more on capability, engagement, and retention.
In Real-Life Marketing
Digital channels are saturated, making brand voice harder to cut through.
In-person experiences and human connection are re-emerging as true points of differentiation.
As reliance on top-tier influencers declines, consumers increasingly seek real-world experiences to validate what they discover online.
Memorable experiences depend on highly engaging talent.
Consumer Shift
Consumers expect clarity, authenticity, and consistency across every touchpoint.
Loyalty is built through people-led experiences, with automation enabling precision and speed.
With rising cost-of-living pressures, consumers are more selective — relying on credible human expertise to validate purchase decisions.
Brand differentiation now lives within people capability, alongside stores, products, and campaigns.
Protect Brand Equity
& Grow Market Share
As brands enter or expand in growth markets, safeguarding brand equity is critical to sustainable success.
How will you protect Brand Equity through acceleration?
-
Do you have strategies to align talent capability to target market?
-
How will you differentiate your brand experience?
-
How will you achieve consistent, authentic brand messaging across media, advisors and stores?
We know your brand is already strong, we want to support you in holding your position whilst maximising the growth opportunities in existing and new emerging markets.
Where does this typically show up?
The Brand Purist
→ Protecting brand equity at scale but struggling with consistency across markets
The Differentiator
→ Strong brand positioning, but experience and execution vary across touchpoints
Brand Experience Elevation & Productivity Acceleration
IRL brand experience is no longer optional - it’s a growth driver. The IRL Marketing Mindset is here.
Is your talent ready to deliver?
-
How effectively do they animate and engage your consumer facing tactics?
-
How do they bring brand moments to life - make them meaningful and connected?
-
Do they go beyond transactional effort?
We develop talent to activate experiences that engage, convert, and perform - transforming brand moments into productive, value-driven interactions.
Where does this typically show up?
The Experience Reviver
→ Customer experience feels transactional, inconsistent or diluted across touchpoints
The Culture Builder
→ Strong teams in place, but capability and engagement are not fully translating into performance
Increased Profitability
& Improved Execution
Profitability erodes when messaging is unclear, product focus is misaligned, and sales feel transactional.
Is profitability under pressure?
-
Do leaders truly understand the business?
-
Do teams know how to analyse performance and make profitable decisions?
-
Is execution consistent across stores and functions?
You already have capable, committed talent.
We remove the barriers holding performance back - enabling smarter execution, stronger decisions, and sustainable profit growth.
Where does this typically show up?
The Differentiator
→ Strong product and innovation, but commercial performance is inconsistent across markets or channels
The Culture Builder
→ Capable teams in place, but decision-making, accountability and execution discipline are not fully aligned
"Thank you for your energy, passion, and genuine commitment to supporting us through challenges and guiding our strategic growth."
Learning & Development Manager, MAC
“Bloom built capability where none existed, accelerating our business year on year for over 17 years. Their impact supported our expansion from just 6 locations to a 400+ multi-channel footprint.”
GM, Estee Lauder India
“Bloom has a rare ability to build capability and confidence in teams, translating directly into stronger performance and growth.”
SVP Global Makeup
Contact Us
Ready to strengthen performance, capability, or market execution?
Get in touch to explore how we can work together.